PR Module

Develop the skills you need to drive an effective communications strategy in our PR MODULE. Covering a wide range of topics from media relations and executive profiling to crisis communications and storytelling, learn from industry experts with decades of real-world experience.

Course

Created by: Niki Wheeler

Building bonds with journalists

Your own 'little black book' of contacts is essential in PR. This session explores why, and offers tips on how to develop strong relationships in the media industry.

$40.00

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Learning Objectives

The importance of journalist relationships
How to build your own network of contacts
Maintaining rapport over the long-term

Instructor

Niki Wheeler

Director

With over two decades of experiences in communications, having built a top tier network of journalist contacts. Has worked with brands, businesses and non-profits including John Lewis department stores, Tesco, Waitrose, eBay, The Royal British Legion, easy Group and Virgin.