Course Overview

If you’re at the stage where your marketing or communications functions are not returning the value that you believe you should be getting, this course is for you. Relevance to your stakeholders is important and we have to differentiate ourselves from paying lip service, to tangible ROI.

Dictionaries define relevance as “the quality or state of being closely connected or appropriate.” This rather vague definition makes it difficult to work on and most marketers or communicators only go as far as to tackle it from a content relevance perspective.

This workshop offers you a meaningful, measurable definition of relevance, and provides you a framework to understand what drives relevance and how they can impact your business. Following this workshop, be prepared to think about communications from a different perspective and understand how this can drive real change for your business.

This introductory workshop will tackle initial surface gaps that exist in your current channel or media mix. We look forward in helping you get started on your journey to design, build, and ultimately be more relevant to your stakeholders.