Course Overview

THIS TRAINING WILL BE HOSTED IN ITALIAN.

How do you demonstrate thought leadership and maximize the impact of your presence online and offline. This course guides you through advanced strategies and effective tactics to emerge as an authoritative reference in your field.

Knowing the art of storytelling, and learning how to communicate it in an effective, direct and simple manner, is of paramount importance to establish a point of contact with a potential customer or follower on social networks, especially on LinkedIn, and turn them into a loyal member of our community.

KEY OBJECTIVES

  • How to build a successful personal branding?

  • What mistakes should be avoided?

  • Which profile we can take inspiration from?

  • Defining audience, goals and KPI’s

  • Creating meaningful connections

  • Mastering the LinkedIn Algorithm

Instructors

Daniele Lazzoni

Managing Director, Client Services

A strategy expert assisting organizations and senior executives in handling reputation management, relations with key stakeholders, and shaping brand perception.

Federica Campori

Managing Director, Client Engagement

Strong communication background, working with different local and international agencies. As MD, Client engagement, she leads the business development of TEAM LEWIS, Italy, supporting the teams in the development of strategic plans for our clients.