Course Overview

THIS TRAINING WILL BE HOSTED IN ITALIAN.

This course covers personal newsletters as an independent publishing project. Learn how to build a solid personal branding strategy, generate engagement on certain topics and create a solid community.

KEY OBJECTIVES

  • Background and industry overview. How to choose the topic research phase and preliminary market analysis

  • Why launch a newsletter? Choose your audience: who do you want to attract and why? Identification and analysis of the potential target persona

  • Awareness and positioning: personal newsletters as a tool to become KOL on a specific topic

  • The role of storytelling

  • ToV: how to identify it while staying true to your writing style

  • The 3 Ws for launching your first newsletter

  • The secrets of a successful newsletter: presentation and analysis of case studies

  • Practical exercise: planning a full newsletter: identify a possible ToV; main topics and key messages

Instructors

Alessia Carlozzo

Campaign Manager, Italy

Journalist and digital PR expert with a heart for storytelling. A driver of strategic communications. She has also launched her own newsletter 'It's Friday I'm (not) in love', focusing on relationships, millennials and women's issues.