Sustainability continues to rate as an important decision making factor for consumers, customers, investors, partners and employees.
In the UK, the YouGov society tracker has ranked the environment as one of the British Public’s top 4 concerns since 2019, behind the economy, health and frequently exchanging places with immigration.
But amidst the very real challenges of greenwashing/purpose washing and regulatory requirements many organisations struggle to communicate their own sustainability commitments and progress in a way that lands with their audiences. Businesses resort to presenting information in a purely functional way. Instead of trying to meet their audiences where they are.
This session is aimed at organisations that want to create more engaging sustainability communications. Either in relation to their own sustainability commitments, progress and journey, or in lending their brand power to support behaviour change or amplify voices of others. For external or internal audiences.
