Objectives

Digital is a space that is evolving all the time. In this session, we will cover:

  • What is Digital Marketing?

  • Digital Marketing – An Integrated POV

  • Why content remains King

  • Amplification best practices

  • Data matters - Tracking for a personalised experience

  • Crafting a digital marketing campaign - from insights to launch

Instructor

Tina Ahmed

Senior Digital Engagement Manager, APAC

Tina has extensive experience in integrated marketing communications. She has worked in tech start-up, marketing agency, events, and film production industries. She has recently consulted and spearheaded analysis projects for organizations such as McDonald's, INSEAD, Carousell & Emtek Digital, to achieve optimal data analytics strategies and solutions across their digital and Martech architectures.