The Fundamentals in Marketing and Communications

All Products, Marketing & Consultancy

PR & Marketing 2024 Trends

Course

While it's perhaps an insult to AI to label it as a trend, which trends should you be tracking in your yearly planning?

$60

All Products, Research & Insights

Competitor Audits

Course

Understand the market behaviour of your competitors. What and why do you need to run competitor audits? Find out why they are one of the best tools to use to give you an edge and develop more effective strategies.

$40

All Products, Research & Insights

In the mind of a Researcher

Course

There is no single ‘right’ method for conducting research. But asking the right questions is key to obtaining accurate and relevant data. This course explores how to derive core insights that will power-up your strategies.

$60

All Products, PR

Writing an impactful press release

Course

5.0 (1 review)

Writing a press release is a common task for communication professionals. But writing one that effectively achieves the intended outcome can be a challenge. Find out how to stand out from the crowd in the constant battle for attention.

$25

All Products, PR

Building bonds with journalists

Course

4.0 (1 review)

Your own 'little black book' of contacts is essential in PR. This session explores why, and offers tips on how to develop strong relationships in the media industry.

$40

All Products, PR

How to pitch on the phone

Course

Pitching stories is a crucial responsibility for communication professionals, but can prove daunting. This module will equip you with all the tools you need for success in phone pitching.

$25

All Products, PR

Consumer PR campaign 101

Course

Consumer-led PR campaigns can help change public perception of a brand or individual, build recognition and achieve key business objectives. Discover how to run them in this module.

$50

All Products, Digital Marketing

Developing an influencer campaign

Course

Influencers have become an integral part of every industry, and brands are using them to promote their products and services. In this module you’ll learn about the tools and the tricks required to to develop an effective influencer campaign.

$40

All Products, PR

Taking B2B campaigns from boring to brilliant

Course

“Is my messaging boring?, and how can I effectively communicate with my target audience?” So why apply the same B2B marketing tactics, every single time? This module helps you take B2B campaigns from blah and boring, to bold and brilliant.

$40

All Products, PR

Crisis Communications 101

Course

Never waste a good crisis. How can you prepare for a crisis from a communications perspective? And even better: how can you prevent a crisis from happening with solid issue management?

$100

All Products, PR

Corporate Storytelling 101

Course

Every successful PR or marketing campaign starts with a solid story. But how do you craft a corporate storyline? And how do you make your story relevant and trustworthy?

$80

All Products, PR

Driving a strong executive profiling program

Course

Business leaders today have an opportunity to be a brand. They are expected not to just do something, but to be something. This session explains how to build a successful thought leadership program that engages and appeals to key audiences.

$60

All Products, Marketing & Consultancy

Consultancy within account management

Course

A consultant is described as “a person who provides expert advice professionally”. But how do you ensure that your clients see you as one? This module explains all you need to know to be a kick-ass consultant.

$40

All Products, PR

Performance PR

Course

Learn to emphasise measurable results and key performance indicators to build a positive public image and to enhance credibility.

$60

All Products, Creativity & Innovation

Content Marketing: Building Better Storytelling

Course

5.0 (2 reviews)

This module helps you to tell stronger brand stories. And lays the foundation for effective content strategies and creative amplification along the way.

$50

All Products, Marketing & Consultancy, Digital Marketing

Brand Building at the Speed of Social

Course

How real-time social marketing creates brand relevancy. Learn how quick, informed actions are vital for success in today’s rapid social media environment and how to activate for your brand.

$80

All Products, Digital Marketing

Digital Advertising 101

Course

We will delve into the fundamentals of digital ads to explore topics such as the digital advertising ecosystem, deep dive into the various channels, tips for effective campaign planning & launching, and the tools and metrics used to measure success.

$50

All Products, Digital Marketing

Social Advertising

Course

As a marketeer today you can't neglect social media advertising in your
toolkit. Whether the goal is brand awareness, storytelling or even very result-driven, social ads fit in almost any marketing plan. This course will learn you the basics.

$50

All Products, Digital Marketing

Search Advertising

Course

For years, Search advertising has been one of the most important instruments for any digital marketeer. In this module we explain the basics, and how you can better advise your clients on which channel to use and when.

$50

All Products, Digital Marketing

SEO Strategies

Course

5.0 (1 review)

This module dives into comprehensive methodologies for crafting and implementing effective SEO strategies.

$80

All Products, Creativity & Innovation

Using Generative AI

Course

4.5 (2 reviews)

The Generative AI landscape is changing fast. Find out how you can get the most from it. And what you need to look out for.

$80

All Products, Creativity & Innovation

AI in Marketing

Course

5.0 (2 reviews)

With a focus on key channels, creative examples and practical applications, this module explores how your marketing activities could benefit from the thoughtful implementation of AI.

$80

All Products, Commercial

Excel at networking

Course

Creating connections is essential in the marketing and communications industry. Discover how to build strong, authentic relationships.

$30

All Products, Commercial

Fundamentals to Presenting

Course

5.0 (1 review)

Part I of Presentation Training: The theoretical course component exploring presentation and communication techniques. Learn how to make sure you always get your message across.

$50

All Products, Commercial

Manager Bootcamp

Course

The fundamentals on being a great people manager. Coaching for new, mid and senior level managers.

$80

On Demand: The fundamentals

Bundle includes

PR & Marketing 2024 Trends

Competitor Audits

In the mind of a Researcher

Writing an impactful press release

Building bonds with journalists

How to pitch on the phone

Consumer PR campaign 101

Developing an influencer campaign

Taking B2B campaigns from boring to brilliant

Crisis Communications 101

Corporate Storytelling 101

Driving a strong executive profiling program

Consultancy within account management

Performance PR

Content Marketing: Building Better Storytelling

Brand Building at the Speed of Social

Digital Advertising 101

Social Advertising

Search Advertising

SEO Strategies

Using Generative AI

AI in Marketing

Excel at networking

Fundamentals to Presenting

Manager Bootcamp